My role as (Senior) Marketing Coordinator at Hawthorne was a fruitful experience. As a wearer of many hats, my day to day routine consists of Hawthorne social media management, strategically supporting the Marketing team in acquiring new business ventures, overseeing agency-wide thought leadership and PR initiatives, and more.
As the manager of Hawthorne's social media, I run all agency social accounts. From conception to production, I work with our Creative & Production teams to brainstorm and bring engaging and exciting posts that showcase the company's culture & talents to life. Over the course of 18 months, I have overhauled the existing strategy for the company's Instagram, in turn growing the following from 850 to 4,000+ followers. Hawthorne's LinkedIn acts as a space for press coverage and company thought leadership to make its way into the world. I work with our PR agency and key executives within the company to ensure all news is published in an on brand, timely manner.
Early on, I proved my value to company as Hawthorne underwent a complete rebrand. Falling largely into the Marketing team's hands, I contributed to the success of the new look and feel directly. I helped create the newly designed pitch decks/RFPs as well as miscellaneous documents for internal and external use.
In September 2019, I was also on-boarded as an Account Executive for a key client, acting as a liaison between the client and our internal Creative, Production, and Media teams. Hawthorne’s Account Management team entrusted me with this additional responsibility as a result of my accomplishments prior.
In January 2020, I was officially promoted to Senior Marketing Coordinator as my daily task management has exponentially increased over my 1.5 year tenure.
Overall, I have pivoted myself into a key role at Hawthorne, managing and maintaining many elements as a result of the company rebrand, continuing to learn and grow as new challenges are thrown my way.
To see the social media channels I manage for Hawthorne, please click the links below.
Samples of content curated for Hawthorne's social media, shot & designed by various Hawthorne employees (including myself) with my creative direction/lead.
