Don't stress, your computer isn't glitching; the sandwiches are intentionally pixelated on this one!
This social media campaign was made for Secret Sandwich Society, a sandwich and burger restaurant located in Richmond, VA. In order to promote sales, a riddle game was created for customers' participation. The riddles are tailored to reflect qualities of four presidents that four sandwiches at the restaurant are named for and the goal is to build loyalty amongst new and existing customers. Each post is scheduled to release both on Facebook and Instagram weekly over the course of one month; once customers have the answer to all four riddles, they are rewarded with a free meal.
Created with Adobe Illustrator.
